Topolski, Erica: BDD204 Media Relations Bootcamp

Are blogs, wikis and podcasts a part of your communications plan? Should they be? Interested in finding out how you can work with IBM and the press? Do you have a great story to tell the media but are not sure how to tell it? Join members of the IBM communications team to kick-start your communicat...

THEMES: Lotus\...\Presentations ... | Topolski, Erica
YEAR: 2007
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HIDEWHEN: GCC-MediumAccess
LABEL: Lotusphere
ORGANIZATIONS: IBM
PEOPLE: Topolski, Erica
PLACES: Orlando
TIME: 2007
 

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BDD204 Media Relations Bootcamp
Erica Topolski / 21.01.2007 22:45:00

Are blogs, wikis and podcasts a part of your communications plan? Should they be? Interested in finding out how you can work with IBM and the press? Do you have a great story to tell the media but are not sure how to tell it? Join members of the IBM communications team to kick-start your communications plans for 2007. During this session, you will be able to: 1) Learn how “new media” forms such as podcasts and blogs can become an important part of your communications plan; 2) Find out the best way to work with IBM when communicating to the press; 3) Discuss trends and ideas that will resonate with the IT trade press; 4) Hear about the storylines Lotus will be driving this year and find out how you can become involved.

http://www-142.ibm.com/software/sw-lotus/events/govfor.nsf/%28UID%29/12667C65B5E4CACF852572220069EDEB?opendocument

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