Kupka, Oliver; GCC Teaching: Marketing Plans for Software -Blueprints and Best Practices based on the Case Study "Spanish Wholesale Solution PLAZA", Masters Thesis, University of Paderborn, Department of Business Computing 2 2000.

THEMES: Kupka, Oliver | GCC Teaching\...\3 Completed
META STRUCTURES: GCC Activities\...\Projects | GCC Teaching\...\All | GCC Teaching\...\GCCB | SS\...\Master Thesis
YEAR: 2000
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LABEL: Master Thesis
ORGANIZATIONS: Universität Paderborn - University of Paderborn
PLACES: Paderborn
TIME: 2000

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Product definition in the IT-context, Theoretical Framework for Software Marketing, Buying Behavior

Produktdefinition in dem IT- Kontext, Theoretisches Bezugssystem für Software Marketing, Käuferverhalten