Verwohlt, Dirk; GCC Teaching: Beeinflussung der Kundenbeziehung durch mobile Internet-Dienste, Master Thesis, University of Paderborn, Department of Business Computing 2 2000.

THEMES: Verwohlt, Dirk | GCC Teaching\...\3 Completed
META STRUCTURES: GCC Activities\...\Projects | GCC Teaching\...\All | GCC Teaching\...\Mobile Computi... | SS\...\Master Thesis
YEAR: 2000
 

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Keywords
Keywords:
Customer orientation, customer relationship management, mobile service
agents, car industry, electronic commerce, mobile commerce


Schlüsselwörter:
Kundenorientierung, Kundenbindung, Kundenbeziehungsmanagement, mobile
Dienstleistungen, Automobilindustrie, elektronischer Handel, mobiler Handel