|BDD404 What Every IBM Business Partner Should Know About Services-Oriented Architecture (SOA) (web link)|
Speakers: Michael Harer, Timothy Kounadis
SW Pelican 1-2 - Sunday 3:00pm - 4:15pm
You have heard about Service-Oriented Architecture (SOA) -- what's it all about? Gartner predicts that by 2008, SOA will provide the basis for 80 percent of all new IT development projects. Organizations are rationalizing their IT infrastructures and improving their operational efficiency by adopting an SOA. This session will focus on selling the value of SOA in a way that makes it directly relevant to the customer as they look to address the front-end of computing with adaptive work environments. As customers understand and commit to implementing an SOA it will provide IBM Business Partners specializing in IBM WebSphere Portal, IBM Workplace products and even IBM Lotus Notes and Domino, new opportunities to build applications, provide services, and create composite applications for customers. We will demystify SOA by understanding the fundamentals and approaches that can expand your customer's adoption of SOA as both a tactical entry point and a step-wise approach to delivering a unified user experience for services and processes within and beyond your enterprise. Learn how our strategy and products will enable a new kind of enterprise Workplace environment that is emerging as the way people interact and collaborate in a SOA.